Okay, I know that's not really funny. But that's what I want to talk about. Do you use jokes, silly pictures, or humor of any kind in your marketing? I know many people think that humor is not acceptable at work. But there are many more who believe that laughing at work is a good thing. In the past 10 years or so companies have been getting more involved in their employees' happiness and are trying to boost their productivity and job satisfaction with humor. Let's face it, happy workers are better workers. Right?
The same goes for marketing - you want your customers to be happy, right? Humor almost always brings a smile, whether it is really funny or not. Sometimes we smile just because we know the company is trying to be funny and failed. Other times we really laugh out loud because it is truly funny. But think about it - no matter what language you speak, nationality you are, whether you are young or old - you have laughed at some time in your life. And those times stick in your head for a long time. Marketing with humor is not only good to make people happy, but it also helps them remember what it was that made them laugh (your company). And people tend to share what it was that made them smile, spreading your business reach even further.
But you have to be careful with humor. You cannot post raunchy or sexist jokes and you definitely do NOT want to post any kind of racial humor even if you think it is funny. It is NOT funny and nobody will appreciate it. You want to be remembered for making people smile - not for making people mad.
Try to think about who your readers are and what they will think is funny. What is your target market interested in at the moment?
So, what do you think is funny? Does it make sense to more than just you? Try it out on other people before posting it because once it is out there you cannot take it back. Even if you delete it you can be sure that someone already saw it and shared it. Just some of my thoughts.
Share some of your jokes or funny pics with us. We will tell you if they are funny or not.
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